In the 2016 Presidential Election over 100M people decided to not take part in the democratic process and cast their ballot - over 47% of the entire country. To put this another way…
So a few people decided to put our heads together and hit America where it hurts in the 2020 election: their pants.
To spur people across the country to get off their asses and vote, we reached out to the one site hundreds of millions of people flock to everyday no matter who they vote for - PornHub - to reach the most people possible on Election Day. To make the statement unmissable we created a roadblock on the home page of the site people could only get around if they had voted, hence the name of the initiative: Give a F*ck, Get a F*ck.
Creatives worked directly with PornHub talent to create social posts for their owned channels and for the PH channels for even more talk value and reach.
Election Day is around the corner and we're here to make sure you give a F**K! So on Nov.3, only those who give a F**K will get a F**K on Pornhub! https://t.co/AiJXb7FkM9 pic.twitter.com/cSVIjMfgxe
— Pornhub (@Pornhub) November 1, 2020